About Us

Gingertray is a storytelling-driven brand created to bring more joy into everyday life for families and dog lovers. It began with a real-life moment during potty training, when a miniature dachshund named Willow learned to ring a bell to go outside. That small success turned into a story that resonated with people around the world.

Gingertray was founded by Tracy “Tray” Kuhrt alongside her miniature dachshund, Willow, who has been at the heart of the brand from the very beginning. Tray believes the most meaningful moments often come from everyday routines, and through sharing life with Willow, she built a global community centered on humor, patience, and the genuine bond between people and their pets. What started as daily life with a puppy grew into heartfelt, relatable storytelling that connects with families everywhere.

Their journey inspired Gingertray’s first children’s book, Willow Rings a Bell, which brings the beloved story off the screen and into families’ homes. Today, Gingertray continues to grow through thoughtful products, creative storytelling, and meaningful partnerships designed to help families slow down, connect, and find joy in the small moments they share.